Why You Should Pay Attention to Meta Ads in Reels, Messenger, and Instagram

Meta is getting a boost thanks to its release of new ad formats throughout social media channels. Here is where you’ll find their new ads placed: 

• Messenger. Meta has created a new tool that uses machine learning to place an ad in front of users who seem most likely to make a purchase. 
• Instagram. There are now new ads displayed on the Explore page which are personalized to each user’s preferences and habits. Instagram is testing Augmented Reality ads and is creating a multi-advertiser carousel to accompany an ad that a user engages with. 
• Reels. Instagram’s Tik-Tok-esque product now includes short video ads that will run after a loop.

These new formats create a bevy of opportunities for brands looking to capture social media users’ attention. If this sounds like you, connect with the experts at ASTRALCOM. Our FriendRaiser service is a packaged social media program that is proven to grow brands’ following.