This year, businesses will continue to face evolving challenges in connecting with their audiences. As SEO and content marketing merge further and as the Internet of Things becomes a thing, you’ll want to focus your advertising, marketing and customer experience initiatives on these five areas:

1.) Content Marketing
2.) Responsive Design
3.) Mobile Device Targeting
4.) Localized Search
5.) Programmatic Advertising

We’ll get more into each of these topics in the upcoming issues so, for now, have a look at these great articles that help provide a larger picture of what to shoot for in 2015:

The (Re)Importance of SEO
Social Media Trends for the Coming Year
Does Online Activity Really Affect Offline Behavior?
Social Commerce and the Relationship Economy. What’s all the Hype?

Until then, what predictions do you have for 2015?