In our Social Commerce Tactical Guide for 2015, we started out by saying how important blogs were. We called them the workhorses of the web. And they are!

With a proper content strategy in place, blogs not only serve as anchors for your content strategy, they help establish process, enable the ability to measure effectiveness and reduce costs associated with content marketing.

This is a great article by eMarketer goes into detail about the typical constraints facing content marketers and why most content marketing strategies aren’t as successful as you planned them to be. eMarketer states that the top three reasons most content marketing plans will is because of lack of resources, lack of strategy and lack of funds.

If you’re facing any of these challenges in your content marketing efforts, turn to ASTRALCOM’s Friendraiser program and we’ll help you beat the odds!