Its common knowledge that content is important for many reasons, including SEO. We also know from experience that creating, managing and publishing content across platforms is challenging. So, naturally, it’s easier to just publish the same content on your website, your blog and on all your social platforms. Heck, you can even use an app or software to automate the whole process. After all, who would know the difference? Google will, that’s who.

If you don’t think duplicate content is a big issue, you will want to read this guest post by Forbes’ Cheryl Conner, she lays it out pretty well and it’s definitely worth the read.

She starts out with a no-nonsense approach rooted in strategy, rolls in the duplicate content issue, wraps that in some precautions and tops it with some sound advice.

The post ends on the best possible advice for every content writer, content marketer and SEO professional: “Think first and foremost about genuine business results.”

We couldn’t agree more. In fact, results are what our new Content Marketing Primer is all about. Evidence of that is how much our SEO clients love us – and so will you! Reach out to us at 800.536.6637, or click  and let’s have a friendly conversation.