Human Behavior Blended With Google’s Algorithm is a Recipe for Speed

We work hard to cultivate robust SEO that helps websites show up & function within search engines’ algorithms – while striking a balance with how humans behave on the internet. Google’s search algorithm takes users’ intentions and actions into consideration when determining how a site ranks. Through enormous data on how people interact with the search engine, it can understand and predict some human behavior. 

A recent study investigated how people used search engines and uncovered a few key details. For instance, users who type in a search query are quick to decide which result is right for them. It takes users an average of about 15 seconds to click on an impact – and half of the users studied selected their result in just 9 seconds. In many cases, a user would scan through the title and description and make a quick decision based on their immediate impressions. Once they choose a link, a scant 17% of users will return to the search results page.

When you are working on your business’ SEO strategy, be sure to create scannable, relevant text, and do what you can to appear in the top results. To rise to the top, try long-tail keywords. The more specific your keywords, the more effective they’ll be. Also, be sure to optimize your listing on Google My Business to improve your local search performance. Appearing in the Local Pack gives you a much higher chance of being clicked. Ensure that your GMB profile is complete and accurate – and spice it up with photos and responses to customer reviews. Also, since speed is so critical for users, ensure that your site loads quickly. A slow-to-load site is bound to hinder your search ranking. Keep your photo, video & animation sizes minimal to speed up your load time.

 If you’re looking to improve your search engine performance, ASTRALCOM can help. Check out our search marketing services to learn more about our expertise in balancing human needs with Google’s algorithm.