Will YouTube Be the Internet’s Next Biggest Shopping Hub?

It won’t happen overnight – but before long, you may be able to shop from YouTube videos. YouTube is in the process of testing new features that would allow viewers to make direct buys of items that appear in videos.

This added functionality would be one of the most significant changes to Google’s video streaming platform to date – and could put it in closer competition with e-commerce giant Amazon. According to a recent report, YouTube recently started to ask video creators to tag any products used in their videos. This data is then fed to Google, which can incorporate shopping tools within the YouTube interface. 

In these early, experimental days of the YouTube Shopping feature, only a few channels are being tested. Video creators will be able to control which products appear for sale – making this a powerful play for online celebrities and influencers. YouTube’s percentage, if any, has not yet been disclosed. Direct sales would need to be distinctly advantageous to creators for them to be effective at all.

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