The Case For Optimizing Your Homepage This Spring
Many marketers think about campaigns as externally focused efforts that occur on channels outside of a brand’s main website. Yet, your homepage is essentially the front door of a customer’s experience when you think about the customer journey. Your homepage provides you with an opportunity to make a strong impression on your customer and to hold in your customer’s memory.
Consider where your potential customers are learning about you. Is it through ads, though recommendations, or by some other form of brand recognition? Marketers do well to direct traffic to their company’s homepage intentionally. Product offers, blog articles, and complex site architecture aside – optimized conversion-style homepages will send more search engine browsers to your homepage than any other page on your site.
In making your homepage stand out, it’s essential first to get clear about your site’s objective and chart out exactly how you’d like your homepage to funnel conversions – or the various possible scenarios that predicate a follower, subscriber, lead, or sale. Your key objective, once clarified, will become central to your brand’s DNA. All messaging, design and content should ladder up to a unified goal.
A web redesign is a refreshing way to take stock of your homepage’s performance and find visual avenues to improve the customer experience. Is your logo eye-catching and memorable? Is your site readable, modern in appearance, and competitive with other companies in your industry? Are your calls to action specific? A homepage is a great place to bolster your brand’s credibility with things like data points and testimonials.
If your business is looking to clarify its messaging and offer a more cohesive picture of your offerings to prospective customers, make ASTRALCOM your partner. Check out this example of a landing page we delivered for a luxury homebuilder client. We will work with you through the homepage and/or conversion landing optimization process, with customer engagement metrics and SEO at the forefront.
