How To Build Effectiveness Into Your Calls-To-Action

Today’s digital marketers have so many tools at their disposal; it can be daunting to be an expert at everything. From SEO to programmatic marketing, traditional print ads to pay-per-click ads, social media to YouTube ads, there are many roads to a successfully marketed product or experience. No moment is more crucial in potential customers’ experience than your call-to-action (CTA). 

A strong CTA should be inspiring and should feel like a natural next step in a customer’s experience of getting to know your brand. Consider how you can incite genuine curiosity and indicate that you have real value to offer. Admittedly, this involves considering your customer’s psychology. What’s going through their minds? How can you anticipate their needs at different parts of their purchase journey? 

In some cases, optimizing your CTA’s might be as simple as making some copy tweaks to ensure that you’re speaking your customer’s language. Crucially, website wordsmithing cannot be an isolated action. Is your verbal style aligned with your overall brand identity? What tone are you trying to strike? To establish a relationship and build trust with your customer, think about your word use’s overall experience. This may go without saying – but getting specific about what a click deeper is going to do for a user is crucial. Avoid “Learn More” or other templatized language; clarify what a customer’s goal might be in digging deeper, and appeal to their anticipated outcome.

ASTRALCOM has extensive experience in website development and conversion marketing. Partner with us to increase the effectiveness of your CTA’s and overall site performance.