Make The Most of Google My Business

Local search remains a crucial tool for small businesses. Going local from an SEO perspective is hardly a new principle – for several years, users have been cultivating the behavior of running quick, on-the-go searches for services “near me.” In response, businesses have been beefing up their local SEO through Google My Business listings, among other things. 

These days, it takes advanced Google My Business management to give businesses a substantial leg up on the local competition. Restaurants, shops, and other local services are all clamoring for increased visibility and broader rankings.

A helpful guide emerged recently to help businesses gain an SEO edge and maximize their Google My Business potential. The guide acts as a 101 on how rankings work across Google My Business, reflecting how brands need to express their relevance and proximity to users and illuminating some of the uncertainty around how Google’s algorithms function. 

For local businesses that already have the basics down, there are often questions about how to overcome a plateau in business or get more out of campaigns that seem stuck. Could your campaign have ended up in a filter? Are all of your ranking signals clear as day?

Not every business owner wants to be an SEO expert. However, grounding in some essentials that help you understand why your Google My Business Account is performing in a certain way can help you form actionable, profitable ways forward. Plus, building the habit of a regular audit is critical to long-term SEO success. If you are looking to double down on local marketing efforts, partner with us and enjoy the benefits of ASTRALCOM’s proven ability to help businesses attract and retain customers.