Check Out How Your Site Is Performing Since Google’s Core Web Vitals Update

Just a few short months ago, Google launched a massive algorithm update that factored page experience into search engine rankings in a significant way. This was one of several core web vitals that Google put into effect this past Spring to ensure usability and human-centricity across websites. Businesses that have invested in user experience design have an advantage over those who have put together websites on a shoestring. The core web vitals that most impact a site’s SEO performance include layout design, visual stability, how interactive a site is, and how quickly it loads.

Interestingly, fewer than 4% of websites passed all core web vitals tests, according to a recent study. The study examined over 2 million URLs, balancing core web vitals with about a dozen related factors to better analyze what makes certain websites work well.

If you are looking to see how your business’ site aligns with Google’s refreshed algorithm, focus on gaining speed to decrease your site’s load time for users. Improve your site’s UX where possible to increase users’ engagement with your site, encouraging them to spend more time on it.

ASTRALCOM offers comprehensive SEO and content marketing services to help businesses stay ahead of the curve despite frequent changes to Google’s algorithm. Learn more about how a revamp of your site’s UX and technical functionality can strengthen your brand and grow your business.