When Did You Last Optimize Your Landing Page?

Web redesigns and landing page overhauls can be the most exciting, rewarding projects for content marketers. Who doesn’t want to have a shiny new launch under their belt? As compelling and important as it is for brands to create their digital spaces, it is equally valuable to work with an existing site to tweak and maintain its functionality.

As one article puts it, optimizing a landing page or boosting SEO is just as much about propelling a business forward as it is about optimizing for an entrepreneur – for the individual behind the magic. An attitude of constant improvement is critical for savvy marketers to thrive in today’s competitive landscape. 

Optimizing an existing landing page might involve finding ways to automate communications, support, or other touchpoints between your business and your customer. Testing new imagery, headlines, and menu hierarchies are a few different tactics that might shift outcomes and increase conversions with relatively little effort. 

At ASTRALCOM, we support clients with comprehensive content marketing and strategy services to ensure that all channels perform well and achieve solid ROI from social media to landing pages.