Send Customers a Personal Message with Print Promos

Digital marketing provides a slew of data-driven ways to connect brands with their target audience better. This is crucial to success in any vertical – however, specific industries continue to validate the use case for print promotions. Think about it – receiving snail mail that feels meaningful and personal can feel startling and delightful these days. One healthcare marketer shared some of her main takeaways from working with print promotions:

• Pick the correct use case. What are you promoting, and why? Whether you’re thanking a B2B affiliate or welcoming new people to the team, make sure you’ve considered the purpose behind your promo so that the message lands.
• Be diligent about pricing. Print objects and swag pricing can quickly spiral out of control if you aren’t careful. Be judicious and strategic in choosing what to produce.
• Collaborate with suppliers. While you come in with a marketing goal, the suppliers have a lot of creative ideas to bring your vision to life.

If you’re a healthcare business looking for ways to cultivate a personal relationship with your customers, partner with ASTRALCOM. We take a comprehensive approach to healthcare marketing to improve customer engagement and loyalty.