Take Your Content into 2022 By Leveraging More Channels

Generating fresh, creative content is no longer the most significant challenge on marketers’ plates. In a trend that one writer refers to as the mutation of content marketing, multichannel content opportunities are the way of the future. Here are some channels to experiment with to bring your content to new audiences in surprising ways.

• Try podcasting. Audio ads aside- hosting a podcast gives customers a view into the human side of your business. What are your values? Why do you deliver x, y, and z products or services? What led you to do what you do today? If hosting your own podcast show sounds like too heavy a lift, make a guest appearance on a show that your target customer likely subscribes to.
• Get on TikTok. No, you don’t need to be under 30 to use TikTok. The short-form video app has a robust algorithm and millions of active users. Plus, content can be quick to create and quick to deliver. 
• Make your own meme. Often, memes reflect parodies or ironic takes on a cultural topic. If there is an ounce of humor in your brand, memes have a role to play in your social media marketing. And if your meme goes viral, it can become useful fodder for company branding in the near to long term. 

Do today’s digital channels overwhelm you? ASTRALCOM’s expertise in content strategy can transform how you create, position, and re-use content. Partner with us to meet your customers on their preferred channels.