Here’s Why You Should Build Regex Into Your Site’s Code

Technical SEO marketers, it’s time to start taking regex seriously. Regex, or “regular expressions,” function as an in-line programming language for text that makes phrases, long text, and various search use cases searchable and makes site data easier to manage. Programmers familiar with JavaScript, Python, and other common languages will find regex a valuable tool to integrate with a site’s SEO strategy.

Regex expands a site’s searchability by building a coded string of text expressions that might feel native to users when they type in their query but is not perfectly aligned with a site’s primary copy or metadata. Regex can also help filter SEO data in Google Analytics. The regex community is small and new – Twitter shares about how programmers are using it are still low. If you’re looking to explore what regex can do for your site or SEO data, partner with ASTRALCOM. Learn more about how we work with businesses across sectors to support cutting-edge SEO strategies.