Content Consumption Adapts to A New Normal

Content consumption is not always a deliberate behavior. In recent years, the ways people live, where they spend time, and what they do in their idle scrolling hours have taken on new forms. Short-form content, multi-screening, and experiential social media videos are suddenly normal.

In a recent study, a shocking 71% of Americans shared that they regularly have multiple screens going while they relax. This spike is primarily attributed to young adults, whose capacity for content is insatiable.

Similarly, over 70% of Americans watch most of their video content on their mobile phones. Short-form content is often created for mobile viewing, which has led to a decline in viewing short videos on a desktop or laptop. This suggests that an enormous number of people are viewing content on the go. Watching live content is also hotter than ever. YouTube, Facebook, TikTok, and Instagram offer live content streaming, making it an expected content format for many viewers.

Levity is at a premium in 2022. There is a strong appetite for fun, uplifting, humorous, or otherwise positive content that tells a story and brightens a viewer’s mood. The doldrums of pandemic living have users seeking good vibes and fun memes when they watch videos or scroll through social media.

Social media’s ecosystem never ceases to unlock new digital trends and user behaviors. If multichannel engagement is essential to your brand, get in touch. ASTRALCOM’s expertise in content strategy can transform what side of your brand you share with your target audience and increase their desire to engage with you.