What Search Data Tell Us About Today’s Consumer

In what continues to be a race against the shape-shifting COVID-19 virus, national-scale patterns in search behavior can be challenging to pin down or trace to a unified consumer motivation. However, recent months have shown steady and significant increases in searches for several local business types, namely healthcare establishments, restaurants, and banks. 

A rise in interest in pharmacies, hospitals, urgent care facilities, and physicians’ offices is perhaps not surprising given the surge of Omicron throughout the United States. Sit-down restaurants also saw a dramatic spike in both local search queries and business. In early December, restaurants saw more customers than they had in months.

While some degree of uncertainty will continue to overshadow the economic outlook, it is fair to expect that most service businesses will see an increase in business in 2022. 

For this reason, now is an ideal time for restaurants, healthcare businesses, and other service-oriented brands to accelerate their marketing and digital strategy offerings. The team at ASTRALCOM providers comprehensive content marketing and SEO services to local businesses in all industries.