Driving Organic Traffic Starts With On-Page Optimizations

Customer behaviors are now firmly rooted in seeking local experiences with “near me” in the search engine bar. As I’ve discussed before, businesses can increase their visibility and relevance for “near me” searches by building out their Google Business profiles, backlinks, and local citations. These elements are even more effective when cross-referenced with on-page optimizations – and the good news is on-page optimizations are entirely within a business’ control. Here is a checklist to ensure that you’re doing the most to increase local search rankings:

• Be consistent in listing your name, address, and phone number. Use the same form factor anywhere you list these details and display them prominently on your site. Footers work well since the information will be displayed on every page within your site.
• Include local references in your on-page content. Mention local landmarks, street names, intersections, or areas of interest to convey a clear message that your business provides something special for locals.
• Lean on internal links throughout your site to help inform both your customer and the search engines about where you serve customers and how.

To test the effectiveness of these strategies, dive into your Google Business Profile Analytics, where you’ll be able to see click-throughs to your site, requests for Google Maps directions, and calls made from the browser link.

If local SEO is critical to your business’ success, ASTRALCOM is here to help. Learn more about our expertise.