Does WWW In Your URL Lead to Better Search Rankings?

According to some SEO experts, including www. in a URL causes a site to rank higher than sites with a shortened URL. As it turns out, the www. is viewed by Google’s algorithm as a subdomain. A URL can be a shorthand for organic traffic – so shortening it when possible makes good marketing sense. And a recent deep dive indicates that the presence or lack of www. does not impact a site’s ranking. Suppose you would rather use the non-www version of your website when posting it in your marketing channels. In that case, it is worth consolidating it so that Google does not mistakenly attribute the two versions as duplicate URLs. In other words, the key to success with either type of URL is to choose one and use it consistently.

If your business is seeking ways to climb in SEO rankings, partner with ASTRALCOM to start preparing for a cookie-less future today. Learn more about how we work with brands to drive transformative SEO impact.