A Guide to the Psychology of Decision for Marketers

Marketers are professional persuaders. It is in our DNA to be convincing and use our words to convey what we think will matter to customers. As risky as it may feel, the truth is that most customers would instead draw their own conclusions about how great a product or service is. Rather them telling them why they need something, show them. This ‘show, don’t tell’ attitude tells your audience that you understand their intelligence and respect their ability to decide for themselves. 

There are a variety of compelling ways to show your goods and services in action that can become powerful marketing collateral for your brand. For instance, you might lean on social media channels to post videos of a product in action. Highlighting facts rather than claims around your brand is another great way to show your value to your audience. Testimonials and reviews placed in prominent places on your website and social channels help customers understand your role in other people’s lives. If you’re a brand marketer looking to show, not tell, partner with ASTRALCOM, where we provide brands with elegant content marketing strategies to help them get through to audiences.