Personalization is All About Unlocking Moments That Matter

Just like any service experience, putting customers first pays off massively. For digital marketers, prioritizing users requires understanding their particular likes and interests. As one article puts it, “customers want to be catered to as individuals, which means brands must deliver personalized experiences that are relevant at every stage of the journey.” Marketing decisions that are guided by sweeping demographic hunches are unlikely to land. The pandemic has increased the amount of time most people spend online – a trend that has held steady over the past two years. The customer journey, then, is peppered with online touchpoints. 

For a brand to optimize its marketing around these moments, we recommend aligning your goals with your existing data. Long-term, it is a safe bet to assume that most brands simply want to increase revenue. In the short term, however, there is a rich set of options brands might play with that can yield quick results and measurable data. Get started by identifying a couple of use cases where you have actionable data, such as personalized product recommendations based on what a customer has already purchased or content they have engaged with. 

Lean on predictive technology if you can. AI-driven predictions will always be the fastest way to automate personalized messages. Plus, they will prevent your team from analyzing data and re-segmenting your audience every time they make a different decision. If you’re an e-commerce brand looking to take personalized marketing to the next level, partner with ASTRALCOM. We bring over 20 years of digital marketing expertise to help brands better engage with their customers and drive conversions.