How Brands Can Factor the Metaverse Into Their Content Strategies
The internet is fueled by content. Written copy, videos, images, audio, and a combination of all of the above are the lifeblood of the web – and, as Web3 becomes a more inviting space for those who are very online, the metaverse is a natural extension of this content ecosystem. Bloggers, creators, and performers are known for seeking independence online, which is spurred an enormous economy known as the creator economy. This framework allows independent people to make a living by creating the content they want to put online.
These days, the creator economy lives across several platforms, with Instagram, YouTube, and TikTok seeing the greatest concentration of creators (in that order). Many of these creators could just as well be marketing influencers – and many of them are. However, what sets creators apart is their desire for a decentralized ecosystem. Blockchain technologies and the currencies they make possible incentivize creators to monetize their talents without concern that a middleman or hosting platform will impose restrictions or costs.
The metaverse is the culmination of the creator ecosystem as it comes to live in fully digital environments powered by virtual reality and the blockchain. Metaverses give creators unprecedented creative freedom in visualizing experiences and immersive environments. Within these environments, marketing and advertising will enjoy the same creative freedom that creators are taking advantage of. The model is so new that it remains to be seen how brands can fully find their footing in the metaverse without exploiting the careful efforts of creators. That said, as one article puts it, the metaverse is “the next iteration of the internet we know today,” making it a critical environment for brands to explore.
If your business is interested in exploring cutting-edge content marketing, work with us. ASTRALCOM partners with businesses in all sectors to deliver smart, relevant content marketing that informs and engages customers.
