Improving Customer Momentum Means Understanding the Customer Journey

A strong marketing campaign pulls customers forward in their existing journey while simultaneously advancing them along to other elements of your marketing strategy. For instance, a strong headline should pull a customer into a blog post or article, which then funnels them into a product page. Your provocative, helpful, or insightful copy brought them from one end of the conversion funnel to another – and was successful because you held their attention and helped solve a problem for them. 

Reliable knowledge of a target customer’s journey is an albatross for many marketers. One way to glean valuable knowledge about your customer’s situation, needs, and intent is to capture leads early in the customer journey. Work on understanding how much interaction they want with your brand to have a sense of when you’re giving them just enough without disappearing from their mind and without overdoing it. Build personas around the types of users who engage with certain types of content at certain times, and target them with personalized campaigns.

If your brand is ready to cultivate loyal relationships with your customer base, partner with the team at ASTRALCOM. We are experts at conversion marketing and help brands develop solid leads through every element of your digital ecosystem.