Low-cost, Long-term Marketing Strategies for Healthcare Organizations

If you’re like most healthcare businesses, you likely prioritize patient care over marketing. If that’s the case, I have good news for you: there is a suite of low-cost practices that are relatively low-lift and can still have a big impact on your business. Read on for the marketing health check your business needs to attract and retain new patients, and grow a loyal base of returning customers. 

• Audit your online presence. A robust web presence is key to standing out online and appearing credible to new patients. Ensure that your social media accounts are active, your website is up to date, and you have a wholly accurate Google Business listing.
• Optimize your website. Your business will be easier for patients to find if it loads quickly, is optimized for mobile devices, and has scannable, easy-to-understand content. 
• Manage your online reputation. Any website that hosts user-generated content or reviews provides an opportunity for your best customers and most prominent advocates to leave you a glowing review. Request patient reviews often, and be sure to interact with their reviews when possible.
• Add value through content marketing. Use your website and other channels to educate your customers – not just about your business but about health-related topics that matter to them. The more your content resonates, the more likely you are to build their trust.

At ASTRALCOM, we help healthcare businesses make the most of their marketing initiatives. Get in touch to learn more about our comprehensive SEO, content marketing, and digital strategy offerings.