The Crucial Link Between Semantic Search and SEO

What makes SEO such a fascinating and complex albatross is this: while it requires technical optimization, SEO also reflects human language tendencies and behaviors. SEO would require exclusively technical heavy lifting if it were purely the result of automation. However, as semantic search makes clear, ranking well in search engine results pages involves understanding users’ intentions, motivations, ways of speaking, and habits. 

“Semantics” is a term that relates to the concepts, ideas, and broader meanings that are conveyed by language. Signals that happen beyond the words we use feel intuitive and natural to humans but can pose meaty challenges to Google and SEO. Semantic search is a search engine’s attempt to map the connections between words or phrases and their related words and to the code in such a way that helps Google understand why certain information can be found on certain web pages. Semantic analysis attempts to bridge the gap between the SEO algorithm and a user’s intent.

If you’re a brand looking to create a more fluid SEO flow for your customers, partner with ASTRALCOM. We are content marketing and SEO experts and can drive powerful traffic to your business, leaning on the power of search.