A Breakdown of Schema Markups for Local SEO

To succeed in the local SEO game, marketers have become exceedingly familiar with the need for optimized elements on landing pages. Still, not all are aware of the value of applying schema markup to a business’ site. Schema markup is a form of microdata that creates an augmented description that appears on the Search Engine Results Page when applied to a webpage. This description is also known as a rich snippet. It is a critical element of SEO because it gives crucial context to a webpage that might have otherwise felt ambiguous to the search algorithm.

The more structured a local business website’s data is, the easier it will be for the search engine’s crawler to find it. Fully fleshed out microdata tags your site’s objects – images, media files, content, etc. – and makes Google’s job easier. Tools like schema.org can help local businesses decide which category is most appropriate. The next step is to apply schema properties throughout the site – to its URL, business name, opening hours, address, etc. Validating additional elements with a schema, such as a review of your business, your FAQ page, or your price range, can also provide SEO benefits. A tool like Semrush can keep you organized in setting up your structured data and can also generate reports on how many rich results your site gets.

 Is your local business interested in tapping into the benefits of structured data but not quite sure where to begin? If so, partner with ASTRALCOM. We can help you lay the groundwork for optimized web performance to drive more traffic to your local business site and more customers through your door.