Is There an SEO Benefit to Press Releases?

For many brands, the press release may feel like the oldest trick in the book. For decades, organizations of all sizes have used this classic format to announce product launches, partnerships, and breaking news of all stripes. 

Press releases have been around since the beginning of the 20th century. When marketers began re-thinking the press release for SEO purposes, many ran with their successes – and some companies abused them by cramming their press releases with links to high-profile, successful sites – whether or not they were relevant. Google quickly caught on, causing many sites to incur SEO penalties. 

These days, the press release is a productive way to benefit your search rankings indirectly. If a press release is particularly exciting or noteworthy, for instance, it might be picked up by a news site and draw people to your landing page. If this traffic yields high engagement, your SEO will get a boost. 

As with so many content formats marketers use, quality is the name of the game. If a human user finds your content interesting and it adds value to their experience, chances are, the SEO algorithms will reward you simply because of users’ positive engagement with your site. If you’re looking for new ways to improve your SEO results for press releases and other content, lean on the experts at ASTRALCOM. Our Pressgrabber offering can provide unprecedented engagement with your newsworthy stories.