Twitter is an Underutilized SEO Tool for Many Brands

When running a Google search for many popular brands, one of the first things you’ll encounter is a Twitter Carousel on the first search engine results page. Brands looking to strike a resonant chord with their target customers could gain a lot of traction from this tool. Curious users will scroll through to check out recent tweets to learn more about what you’re all about, which gives you direct control over your brand’s share in the search engine results. Translation: this is a massive opportunity!

Your account needs to have active, high-performing tweets to leverage a Twitter carousel. Be sure to employ popular hashtags, targeted keywords, and trendy, culturally relevant content. Encourage your followers to share what you post, and create tweets that will likely start a conversation. Alternate between tweeting about hyper-relevant and evergreen topics, and be sure to tend to your Twitter profile so that you make a solid first impression on anyone who wants to dig deeper into your brand.

Many variables are out of your control when you’re setting your sights on SEO success – but when it comes to Twitter, you have full reign over how your brand shows up. To build out your social media and SEO strategy as one, get in touch – the experts at ASTRALCOM can help.