Understanding How to Position Your Brand to Achieve SEO Impact

Any time a customer searches for a specific product or company by brand name, they are running what is known as a “branded search.” This behavior is the difference between typing searching “soda” and “Pepsi” into Google’s search page. Branded searches represent a promising opportunity area for brands that some experts feel is of equal weight to SEO mainstays like keywords, content, indexability, and site performance. 

Branded search traffic is only possible when a brand has achieved a significant level of interest – and it reflects both users’ curiosity about a brand and their purchase intent and likelihood to convert. Marketers should seek high keyword rankings to drive branded searches to a website. The better your click-through rate is on the SERP, the more likely customers will recognize your brand. This contributes to a virtuous cycle: if your brand is known and your site rises to position 1 in the SERP, you gain ownership over any branded keywords that might drive more traffic your way. 

If you are ready to grow your brand awareness and optimize your brand’s placement in search results, partner with ASTRALCOM. We’ve helped brands refine and articulate their value to customers through comprehensive digital marketing and SEO services for over 20 years.