Yes, Your Restaurant Belongs in the Metaverse

These days, purchasing crypto-art is the next frontier for creating exclusive clubs in fine dining environments. Nation’s Restaurant News’ First Bite podcast reported that Chicago’s Scott Harris Hospitality is one of a handful of dining groups to launch a membership tier for customers to enter the metaverse. NFT’s can be a costly gamble – in this case, pricing ranges from $400-$1750 annually, making it a more affordable membership than other restaurants in this pioneering space, which have mainly been designed for the ultra-rich. 

What does a membership mean? As with most exclusive groups, being a member grants customers access to special events, discounts, free menu additions, secret menus, VIP opportunities, and more. In contrast, chain restaurants use the metaverse as real estate to place their brand name prominently and gain exposure.

Is metaverse marketing here to stay? As with all things in food and dining, this type of promotion may feel risky but could yield high rewards. ASTRALCOM is here to help you determine how to create special opportunities for your most valuable guests, whether you’re a fine-dining restaurant or a franchise. Learn more about how we’ve helped clients in the restaurant business grow their reach and customer base through comprehensive digital marketing services.