Key Reasons Why Marketing Tech is Evolving

Marketers today do far more than generate and oversee content creation. In the B2B space, marketing technology is the most important initiative – and likely the greatest expense – businesses must work with. Marketing executives rely on various software products to understand and navigate privacy regulations, automate their analytics, justify expenses, and map out their financial progress against their goals. 

For many B2B marketers, testing a new tech stack and ensuring its success is incumbent on their ability to convince the financial leaders in their companies that such tech is necessary. Marketers already need help to measure conversions and revenue ROI against their content and advertising spend. With lifesaving tech products, programmatic marketing and personalized advertising will become possible for marketers to deliver. Google is on the path to eliminating third-party cookies and mobile ad ids in favor of new privacy incentives, which will throw a massive wrench in marketers’ tried and true approaches to personalization. 

Whether or not you run marketing in a B2B context, ASTRALCOM can support you in choosing and implementing the best software to track your marketing initiatives and convey your ROI. Get in touch to learn more about our expertise.