How and Where to Reach Your Target Customer

 As recently as two years ago, it was safe to assume that more than 90% of a site’s traffic came from Google searches. However, according to recent research, that number is diminishing. Does that mean that audiences are resorting to Yahoo, Bing, and other search engines? Not quite – for Gen Z, who account for an enormous amount of web traffic and market potential, searches for places to go, shop, and dine are happening on TikTok and Instagram.

What does this mean for marketers? If you’re testing or expanding your SEO strategy, don’t drop everything and pivot. However, if you don’t yet have a social media search strategy, it is worth drilling down on your key customer demographics, where they are when they search for something, and what they’re looking for. It may also be time to blend your social media marketing plans with your SEO strategy.

Is it time to bring your marketing efforts into today’s modern search landscape? The team at ASTRALCOM is here to help you broaden your funnel and grow your customer acquisition strategy. We work with small and medium-sized businesses across industries, from food and beverage to real estate, health care to retail.