Why Homebuilders Should Embrace a Hybrid Approach to Marketing

At what point is a tried-and-true marketing technique ready to be retired? In the business of homebuilding, some tricks of the trade hold their merit – but they are worth tweaking to increase their value. For many builders, the sales arm of the business comes with heavy overhead. Model homes, staged interiors, and customer service staff were called into question as the promise of digital-only sales hinted at a radically different future. Now that we are through the worst of the pandemic and the market is toughening up, it is key for homebuilders to engage with digital and in-person marketing opportunities.

Rather than setting up a model home and hoping for foot traffic, an appointment system that gives prospective buyers a personal experience is a powerful approach. Plus, the more information a homebuilder can gather about their in-person guests, the more they can speak to their individual needs. When a customer books an appointment, respond quickly and professionally to let them know you’re responsible, reliable, and on the journey with them.

If you’re looking for a partner with decades of experience delivering data-driven marketing to the home building industry, work with ASTRALCOM.