An Emotionally Engaged Customer is a High-Potential Customer

Motivation is a tricky driver. Just when you think you might understand what compels a user to click on your content, share your social media posts, or make a purchase, their behavior might quickly change. While there is no single, sure-fire way to keep all audiences engaged all the time, experts agree that the more emotionally switched-on your target customer feels when they access your content, the more likely they are to engage with it.

Emotional resonance is all about creating a sense of shared affinity to express that you know your customer, empathize with their needs, and you have solutions for them. Experiment with the language and images you use across ads, email subject lines, and landing page headlines. You can A/B test and analyze clickthrough rates, network shares, and conversions to understand the key motivating factors for your customer. Is it fear, or FOMO? Is it frustration? Are they driven by a desire to outperform the status quo? The more you know about what makes them tick, the more likely they will enter your sales funnel.

At ASTRALCOM, we’ve been studying and learning from the power of brand messaging on the human mind for decades. Whether you set your sights on a far-reaching content marketing campaign or a moment-in-time batch of banner ads, we have answers to your stickiest marketing challenges.