How Predictive Analysis Can Transform Your Approach to SEO

Predictive analysis is a complicated, generative science that many businesses rely on to assess historical data and predict future patterns. Software packages such as Python and R are gaining traction among companies across sectors that have an interest in basing marketing decisions on empirical evidence.

R is a free software package that consolidates large volumes of statistical and graphic information. Initially built with statisticians in mind, it is a trending tool for machine learning and smart analytics. If a developer on your team gains R fluency, you can run your Google Analytics through R or connect it to your Google Search Console for detailed data processing. R can help extract elements like Google Auto Suggest a ranking check. While Python has been making the rounds in the technical SEO community, R is also worth considering because it is a more robust tool for data analysis. If your SEO data volume is untenable for manual analysis and you’re looking to create a more efficient way to synthesize it, get in touch. The ASTRALCOM team can set you up with a data analysis solution that helps you run your SEO marketing more effectively.