How Time and Date Publication Details Play Into SEO

If your content strategy includes publishing real-time, relevant articles about newsworthy topics, then chances are you are angling at a position on the Google News search engine results page. Google News can offer a decisive competitive advantage to any brand seeking to earn customer trust by accomplishing the holy grail of content marketing: offering authoritative, relevant, value-adding content that educates and informs your audience. To add to all of this, date-specific articles can earn an SEO edge by touching on timely topics that might be especially salient for your audience, depending on current events.

If a place in the News SERP is of interest, it is vital that you include multiple date indicators on an article’s webpage. If your article’s page contains conflicting, inaccurate, or outdated date information, it can harm your website’s perceived legitimacy and lower your rankings. There are many helpful HTML tags in which you can specify the date.

Are you ready to level up your SEO game? The ASTRALCOM team can set you up with a robust digital strategy that puts your content marketing to work in service of excellent search engine performance.