Best Practices for Local Landing Pages

Does your business have multiple locations? The more strategic you are about your various locations’ web presence, the better your SEO performance will be. Creating local landing pages increases your chances of showing up in relevant searches and at least gaining more visibility online – if not converting customers. If your business wants to appeal to a specific customer base in different cities, neighborhoods, or states, location landing pages are a must-have. Each location landing page appears to the search engine as a unique page with its own content – and as long as that content is relevant, accurate, and high-quality, it can increase your SEO profile significantly. Here are a few do’s and don’ts for your local landing pages.

DO: Optimize all URLs and images. Keep your URLs short and recognizable to the human eye. Add alt text and tags to all your images to ensure they are crawlable by Google.

DO: Compose helpful, relevant information about your business location. The more specific you can be, the better. Bonus – add original photography to accompany your custom content, and the site will read as authentic through and through, which helps your customers and gives you an SEO advantage.

DON’T: Use the same content over and over again. Duplicating content signals to the search algorithm that you are delivering irrelevant, spammy materials to users.

DON’T: Saturate your content with keywords. Put yourself in your ideal customer’s shoes. It is unlikely they want to cull through paragraphs of dense, meaningless text chock-full of spammy keywords. Write for a human, like a human, and the outcome will be stronger than it would if you just crank out a bunch of SEO-speak.

If your brand is working on a local landing page strategy, ASTRALCOM is here to help. Learn more about our expertise in landing page design and SEO.