In Defense of QR Codes: The Digital Strategy Helping Hand You Didn’t Know You Needed

Ah, the mighty QR code. These ubiquitous squiggly squares have taken over many transaction patterns since the onset of the pandemic. According to a prediction by Insider Intelligence, more than 94 million U.S. consumers will use smartphone QR scanners this year – and that number is due to increase to 102.6 million by 2026. Is your business making use of QR codes? If not, here are a couple of ways they could make life easier for you and your customers:

• QR codes make it easy to transact. QR codes can streamline a shopper’s check-out experience at a brick-and-mortar store and can provide a fast way for customers to use coupons, view websites, or learn more about a product while they shop. 
• QR codes give brands instant data. Where, when, and how are customers interacting with your products, services, and content? Due to the quick-scan nature of QR codes, you can gather an immediate sense of how people respond to your calls to action. 

The team at ASTRALCOM used QR codes on a project with Whole Foods, in which we incentivized customers who scanned a QR code with messages and promotions. The result? Whole Foods sold more goods per basket, and customers were satisfied because they were cashing in on coupons and promotions. To learn more about our approach and to see how QR codes can boost business for your organization, get in touch.