Are You Putting TLC Into How You Cultivate Leads? Here’s Why You Should.

Lead generation is the science of identifying and cultivating potential customers. Not every product or service is appropriate for every person – which is to say, no matter how much money you throw into your pay-per-click strategy or how many cold emails you send, if you aren’t careful about who you are reaching and why, your digital marketing efforts can leave you high and dry. 

Generating leads merits the same care, attention, and thoughtfulness as coming up with a new product or service offering. Your efforts should prioritize the customer as though their engagement with your content were as crucial as their making a purchase. After all, by clicking on your links, watching your social media campaigns, reading your emails, or navigating to your websites, they are giving you their time and attention – and if you want to gain their trust, it is worth considering how you can be of service to them every step of the way. 

To validate the quality of your lead generation initiatives and understand how you are adding value to prospective customers’ experience, think like a product developer. Run market research to understand your target market, who is vying for your customer’s mindshare, and what sets you apart. Clarify your lead gen concept. What are its features and benefits? How does it serve and support your target audience? Lastly, validate your ideas. Discuss your intended lead gen efforts with real people or run tests to determine the better of two possible ways forward before you go all in on a strategy. At ASTRALCOM, we are here to bolster your lead generation strategy and ensure that your website, digital ads, and social channels all ladder up to a thoughtful, integrated marketing approach.