Are Restaurant Decks the Great Differentiator of Our Time?

At ASTRALCOM, we constantly obsess over ways restaurants can level up their game and set themselves apart. Creating an inviting, functional outdoor space can help restaurants unlock new ways to enhance their dining experience and attract customers, especially during the summer. A beautiful deck offers people a memorable, seasonally appropriate experience and improves your overall atmosphere. Plus, more tables outdoors allow you to bring in a higher volume of customers. Here are a few things to keep in mind when designing and building a restaurant deck:

• Design a deck that complements your restaurant’s style and theme. Include colors, materials, textures, and signage that align with your restaurant’s identity and create a cohesive look.
• Efficient space planning is crucial for optimizing the deck’s layout. Consider factors such as the size of the deck, the number of tables and seating capacity, and circulation paths.
• Choose comfortable seating options, and consider mixing it up by including various types of chairs, benches, and bar stools.
• Design your deck with weather considerations in mind. For protection and comfort, bring in elements such as shade structures, umbrellas, heaters, or retractable awnings.
• Get creative with lighting. A combination of functional and decorative lighting elements, such as overhead lighting, string lights, lanterns, or candles, can enhance the atmosphere during the day and at night.
• Incorporate potted plants, vertical gardens, or planters to create a lush and inviting environment.
• Outdoor spaces may have different safety needs than your restaurant’s interior. Ensure that you have proper lighting, slip-resistant surfaces, handrails, ramps, and comply with local building codes.
• Build your desk to last by choosing materials and finishes that are durable and easy to maintain. 

Are you a restaurant owner or marketer looking to give customers an unforgettable experience? ASTRALCOM can help drive hungry people your way. We have decades of experience supporting restaurant clients with comprehensive digital marketing strategies.