Is Your Restaurant’s Online Presence Giving Customers a Mouthwatering Invitation?

We’re all familiar with the reflex to price-match a product on Amazon before buying it in a store – but did you know that even restaurants are likely to see digital engagement before a customer sits down to a meal? A recent report from restaurant tech leader BentoBox reveals diners’ evolving habits and preferences in digitally connecting with restaurants before visiting them IRL. Diners increasingly rely on digital channels to connect with restaurants before committing to a meal. It is now standard practice for a hungry customer to check websites, social media platforms, and online reviews to explore menus, check availability, make reservations, and gather information about the restaurant’s offerings and atmosphere ahead of their visit.

The report’s findings emphasize the importance of a strong online presence for restaurants. A well-designed and user-friendly website coupled with an active and engaging social media presence can attract and engage potential diners. Restaurants must optimize their digital channels to provide accurate, up-to-date information, enticing visuals, and easy-to-use booking systems.

Online reviews are perhaps the most critical element in a prospective diner’s research. Positive reviews and ratings can greatly impact a restaurant’s image and drive more traffic, while negative reviews can have the opposite effect. Responding to positive and negative reviews is essential to show that a restaurant’s owners care and are engaged with their customers.

By understanding and adapting to diners’ changing behaviors, restaurants can effectively engage with their audience, attract more customers, and provide an enhanced dining experience. ASTRALCOM is here to help restaurants take their digital marketing efforts to the next level. We have a diverse portfolio of fast-casual, franchise, and local restaurant clients and are deeply familiar with diners’ behavioral dynamics and preferences.