Creating A Successful Location Page Can Boost Traffic and Visibility
For local businesses, being discoverable – both by potential customers and by Google’s search algorithm – is essential. One way to signal to Google that a brick-and-mortar location exists is to create a location page within a business’ website. Location pages can help businesses achieve many aims at once, from driving foot traffic to providing accurate information about hours of operation, parking, and inventory. Plus, they can be a very effective way to boost online visibility.
To set up a location page for your business:
- Start by identifying key information you want your customer to know about your location, such as your address, contact information, maps and directions, and images of your location.
- Think about some relevant keywords related to your location, products, or services to target in your content.
- Find ways to optimize meta titles, meta descriptions, and header tags with those keywords to improve search engine rankings.
As with any section of your website, it is important to offer valuable and unique content that appeals to your target audience. Include information about the location, its history, and any specific services or products related to it. Make sure your location page is responsive and mobile-friendly, as many users access websites on mobile devices. It helps to display customer reviews and ratings to build trust and credibility with potential visitors. Regularly review and update your location pages to reflect any changes or developments.
If you are looking to build or improve location pages for your business that can help attract and engage visitors, ASTRALCOM is here to help. Our comprehensive SEO services help brands achieve results in improving their online presence and business outcomes.
