What Is Domain Authority and How Does It Affect SEO?

It is no secret that emerging businesses need strong SEO to ensure their success. An important, underused metric to help assess how well your site performs is Domain Authority. The Domain Authority Checker predicts a website’s ability to rank on search engines, measured on a scale of 1 to 100.

Why bother measuring your site’s domain? Domain Authority is an essential ranking factor in SEO. Websites with higher Domain Authority tend to rank better in search engine results, which can lead to increased visibility and traffic. Further, they tend to be seen as more credible and trustworthy by search engines. This is because high-quality, authoritative sites tend to earn more backlinks, which positively influence Domain Authority. There is a strong connection between backlinks and Domain Authority. High-quality backlinks from authoritative sources can significantly boost a website’s Domain Authority.

Like many SEO initiatives, improving Domain Authority is a long-term strategy that involves creating valuable content, gaining high-quality backlinks, and focusing on on-page SEO. It’s not something that changes quickly – and it is worth setting up plans to monitor and measure a domain’s success over many months and years. If your business’ site is up and running but not yet convincing the SEO algorithm of its legitimacy, work with ASTRALCOM. We bring decades of results-oriented digital strategy experience and can provide game-changing marketing services for your business.