Homebuilders: Are You Optimizing for Pet-Centric Families?

The American household is an ever-evolving concept. The latest census data reveals that more households have pets than children, which is a noteworthy demographic trend worthy of further sniffing. This new revelation reflects a significant shift in the composition of households, whose priorities, lifestyles, and consumer desires are changing quickly.

As millennials become today’s predominant homebuyers and their empty-nest parents make cozy homes for dogs and cats, the housing market is called to respond to a host of changing societal preferences, lifestyle choices, and cultural shifts. Factors such as delayed parenthood, changing attitudes toward family structures, and rising awareness of the benefits associated with pet ownership are some possible explanations for this trend. Pets are increasingly perceived as vital companions that fulfill emotional, social, and psychological needs.

The demand for pet-friendly housing, amenities, and neighborhoods is on the rise, which means it is time for real estate professionals to cater to this emerging market segment. So, what is a pet-friendly approach to property development and marketing strategies? Homebuilders can go the extra mile by accommodating pet-friendly features in communities, such as designated pet areas, parks, and services, which enhance the appeal of residential properties. Featuring pets in marketing materials and photography will help buyers see themselves in your homes, and making viewings and open houses pet-friendly signals a proactive approach from real estate professionals to adapt to what homebuyers want.

If you are looking to redesign your homebuilder marketing in a way that resonates with your target audience, ASTRALCOM is here to help. We have decades of proven expertise supporting homebuilder brands as they tap into new markets and rise to the strategic challenges of their changing sector.