Is Your SEO Focused on Doing Right By Users, or Google?
With a landscape that shifts as constantly and thoroughly as the Google search algorithm, it can be tempting for marketers to cater to the tech giant’s whims and lose sight of their actual targets: users. There are several essential reasons why marketers should prioritize users rather than focus on pleasing search engines. For one thing, prioritizing users means focusing on delivering a positive user experience. When users have a good experience on a website or with a brand, they are more likely to engage, stay longer, and return in the future. This can increase conversions, higher customer retention, and positive word-of-mouth referrals.
Building strong relationships with users and providing authentic value to them creates long-term benefits for marketers. Satisfied customers are more likely to become repeat customers and brand advocates, contributing to sustained business success and growth. Putting users first reflects strong brand values and a commitment to providing genuine enrichment and transparency to customers. It builds trust and fosters a positive brand image, which is essential for many choosy customers.
When in doubt, remember that search engines also value user-centric factors in their algorithms. Website usability, content relevance, mobile-friendliness, and page speed all contribute to a positive user experience, which can indirectly impact search engine rankings.
The bottom line is this: search engine algorithms are constantly evolving, and what works today may not work tomorrow. By focusing on users and delivering exceptional experiences, marketers can adapt more effectively to algorithm changes while maintaining a solid foundation for organic growth. SEO is important – but it should not eclipse a user-centric approach. If you are looking for smart ways to juggle user needs with SEO considerations, lean on the pros at ASTRALCOM. We provide comprehensive content marketing, digital strategy, and SEO services to brands in a variety of sectors.
