Why SEO Matters to the Marketing Workforce

Hard as it is to believe, Google has only been around for 20 years. In that time, how people search for information, products, stores, restaurants, destinations – you name it – has become an entirely transformed phenomenon. Any business that wants to be findable and to keep up with the lightning-speed expectations of customers everywhere has no choice but to invest in SEO.

It comes as no surprise, then, that some degree of SEO proficiency is expected in any marketing role. To put it another way, career opportunities will continue to blossom for marketers who stay savvy about SEO and are committed to following its ongoing development. Understanding how SEO works can be the backbone of many marketing jobs – which includes fluency in what SEO does for businesses, which factors influence ranking, how to measure and analyze success, when paid search comes into play, and how to implement tags and backlinks, to name a few. If your brand is looking to level up your SEO marketing efforts, ASTRALCOM can help.