Why Restaurants Have Been Slow To Adopt Digital Marketing – and How They Can Get Started

Did you know that only 56% of independent restaurants have an email marketing strategy? It is no secret that the restaurant business contends with tight margins and that every ounce of labor counts. However, the returns that many independent operators might be missing out on are too big to ignore. Here’s how a few simple marketing tactics can help restaurants stand out and attract new business.

• Know who’s dining with you. A local restaurant may ‘know’ its regulars – but how well do you know your target audience? Consider their demographics, preferences, and behaviors. By conducting some light research and collecting customer feedback, you can tailor your marketing strategies to resonate with your audience’s needs and preferences.
• Build a strong online presence: A key recommendation is to establish a robust online presence through a professional website and active social media profiles. Restaurant operators should ensure that their online outlets – your website and social media profiles – are user-friendly, visually appealing, and optimized for mobile devices to attract and engage potential customers.
• Don’t shy away from email marketing. Think of email as another way to keep in touch. A small gesture like a monthly newsletter, seasonal promotion, and updates about special events or menu offerings helps keep customers informed and encourages repeat visits.
• Be a local community voice. Collaborating with local businesses is a tried and tested way to expand your reach and attract new customers. Consider hosting cross-promotional opportunities, events, and holiday celebrations.

If you are a local restaurant seeking to enhance your marketing efforts and steer hungry customers through your doors, ASTRALCOM can help. Check out our portfolio of restaurant clients to learn more about how we bring success to food & beverage establishments of all sizes.