Classic SEO is Not Enough for E-commerce Brands
When customers shop online, they submit dozens of search queries, ask questions, and explore shopping websites to help them make an informed purchase. Savvy marketers will not be surprised to learn that Google has been collecting all of these inputs and, through AI and machine learning, has developed a new model that complements its search algorithm called the Shopping Graph. The Shopping Graph is a dynamic model created by Google that maps out the complex relationships between products, brands, retailers, and reviews across the web. It leverages AI and machine learning to provide a comprehensive view of product data, including prices, images, descriptions, and inventory levels – as well as how in-demand a product is among users.
Many e-commerce companies benefit from the Shopping Graph – once they learn to optimize it, they can enhance their SEO and overall performance, especially in Google Shopping and other related features. Products optimized for the Shopping Graph are more likely to rank higher in search results, driving more organic traffic to e-commerce sites. The Shopping Graph helps discover products by potential customers actively searching for related items, improving the chances of conversion.
How can e-commerce companies optimize the Shopping Graph?
- Use structured data markup to provide detailed product information so that Google can better understand and index your products.
- Provide complete, high-quality listings for each product, including accurate descriptions, prices, and images.
- Keep your inventory data up to date so that products appear as available when customers search for them.
- Showcase customer reviews and ratings to enhance your product’s credibility and influence purchasing decisions.
The Shopping Graph provides data and analytics to help brands understand customer behavior and preferences, allowing you to tailor your offerings and marketing strategies effectively. If you can effectively optimize for the Shopping Graph, you can gain a competitive edge by ensuring that your products are prominently displayed and easily discoverable. If you are an online retailer looking to set yourself apart and enter the future of e-commerce SEO with a sound strategy, partner with ASTRALCOM. Our agency has provided search-optimized services to brands across industries for decades.
