Framework Alert! Identify With Your Target Audience Using This Powerful Tool
Every marketer’s deepest hope is to address target customers in a way that feels relevant, useful, and personal. Speaking to their emotions, pain points, and desires creates a more meaningful impression and indicates that you can offer them legitimate value. How can they do this? Enter the value proposition canvas, a tool that helps businesses ensure that their product or service is positioned around what customers actually value and need.
The Value Proposition Canvas consists of two main parts – a customer profile and a value map. In the Customer Profile, you can map out the following:
- Tasks, problems, or needs your customers are trying to address.
- Negative experiences, risks, or obstacles your customers face while trying to get their jobs done.
- Positive outcomes or benefits your customers want to achieve.
On the other hand, the Value Map helps you chart your products and services, how they alleviate customer pains, and how they support your customers’ positive outcomes.
For the Value Proposition Canvas to support your SEO work, ideate around content ideas through the lens of your customer profile. This ensures your content is relevant and valuable to your audience – and relevance to the right human eyes is favorable for SEO. For instance, the insights from the value proposition canvas can inform your keyword research. You can identify keywords and phrases that your target audience uses when searching for solutions related to their jobs, pains, and gains. By addressing specific customer pains and gains, your content will more likely resonate with users, resulting in higher engagement metrics that can positively influence search rankings.
Have you worked through the elements of the value proposition canvas and are ready for practical ways to apply it to your SEO workflow? Work with ATRALCOM. We can help integrate this approach into your content strategy to enhance user engagement and improve your search engine rankings. Learn more about our Content Kingpin offering.
