You Don’t Necessarily Need Google to Drive All of Your Traffic

The mighty search engine is any brand’s most hotly desired marketing asset – but it is not the only one. In fact, recent additions to Google’s AI functionality and core updates have made SEO a more challenging, messy science than ever. In short – the search engine can be fickle, and brands that do nothing but pander to it will suffer from thrash. If you’d like to find alternative traffic sources and generate organic traffic on your site, here are a few ways to go about it:

• Be active on social media. Use platforms like Facebook, Instagram, LinkedIn, and Twitter to share content and engage with your audience. Share content snippets to tease out thought leadership and promotions. You might use your social media to drive people to your email newsletter. Which brings us to…
• Don’t underestimate the power of email marketing. Build and nurture an email list to drive traffic through newsletters and promotional emails. Think of a newsletter as yet another digital front door to your site. The better you welcome people, the more likely they will enter.
• Take your content marketing seriously. Engage new audiences by creating valuable, shareable content through blog posts, videos, and infographics.
• Collaborate with the right influencers. Partner with thought leaders, experts, and people with substantial access to your target audience to reach their followers.
• Be generous in online communities. Reddit is hot right now! By actively participating in forums and groups relevant to your industry, you signal to users that you are a reliable, human-led brand.

Ready to go all in on generating organic traffic? Let the team at ASTRALCOM support your vision with comprehensive content marketing, digital strategy, and SEO services.