Is Your Visual Branding Working Hard Enough for You? 

McDonald’s has its ‘Golden Arches,’ and Nike has its ‘Swoosh.’ What is the first visual image you want to conjure in your customers’ minds when they think about your brand? Make no mistake – there are relatively low-cost, easy ways to handle branding through free tools like stock imagery, AI-generated pictures, website templates, social media layouts, etc. But how can you be sure that your visual design decisions are keeping customers close rather than putting people off?

A recent roundup of case studies shows how brands in different sectors can think creatively about design assets. For instance, when it comes to healthcare marketing, lead with your brand’s humanity. Using real, impactful images to convey serious issues can shift conversations from sales to clinical contexts and create significant trust among your audience.

Here’s a question, regardless of what industry you’re in: are you burying product information in jargon and internal forms of categorization? If there is a single acronym or logic that is not intuitive for your customers to understand, chances are they will not take the time to unpack it. The solution? Simplify your product architecture and offer clear, benefit-driven product clusters supported by strong visual indicators. This will enhance customers’ understanding of your offerings and lead to substantial increases in leads. If visual design is not your brand’s strong suit but you aren’t sure where to start, work with ASTRALCOM. We have decades of digital marketing expertise and are here to guide your brand into the future.